Ferrari was founded by Enzo Ferrari in 1939, originally as Auto Avio Costruzioni, and produced its first road car in 1947. Based in Maranello, Italy, the marque is synonymous with high-performance sports cars and racing pedigree. Notable road models include the 250 GTO, Testarossa, F40, and the recent SF90 Stradale hybrid hypercar. Ferrari competes at the pinnacle of motorsport in Formula 1, translating track-derived technology into street-legal models. The brand’s exclusivity is maintained through limited production, bespoke customization, and its Prancing Horse emblem. Ferrari has broadened its lineup with the Purosangue SUV concept and is developing its first fully electric model, all while preserving its legacy of speed, design, and Italian craftsmanship.