Geely was founded in 1986 by entrepreneur Li Shufu in Taizhou, Zhejiang, originally as a refrigerator-parts maker before entering the automobile business in 1997 with its first sedan. Its most notable models include the Emgrand compact car, the Coolray crossover and the Preface fastback, while premium sub-brands such as Geometry and Zeekr target electric-vehicle buyers. As part of Zhejiang Geely Holding Group, it owns Volvo Cars, Lotus and a stake in Daimler, underscoring its global ambitions. Geely consistently ranks among China’s top automakers by volume and has rapidly expanded into Europe and Southeast Asia. Known for vertical integration—from engines to complete EV platforms—it continues to invest heavily in smart-car technology and sustainable mobility. Its popular models include the Emgrand compact sedan, the Coolray crossover, and the premium Preface fastback.