Founded in April 2023 by Chery Group’s iCar Ecological Technology Co., iCAR represents Chery’s strategic entry into the pure-electric vehicle sector, following years of sub-brand experimentation. The marque launched its inaugural production model, the iCAR 03 electric SUV, in February 2024, featuring a dual-motor all-wheel-drive powertrain delivering up to 250 kW and a 0–100 km/h time of 5.9 seconds. Prior to production, iCAR previewed the minimalist-scale iCAR GT coupe concept at Auto Shanghai 2023, garnering praise for its aerodynamic silhouette and digital cockpit. Aimed at tech-savvy urban professionals aged 25–35, the brand integrates HarmonyOS for over-the-air software updates, AI-enhanced voice assistants, and an NFC smart key system. By the end of 2024, iCAR reported sales of 18,000 units domestically and announced expansion plans into Brazil and Russia, leveraging local partnerships for assembly and distribution. Interesting note: iCAR’s user interface supports continuous personalization profiles, auto-adjusting seating, lighting, and infotainment settings per driver.