Infiniti, Nissan Motor Company’s luxury division, was established on 8 November 1989 to compete in the North American premium-car market. The brand launched with two flagship sedans, the Q45 (powered by a 278-horsepower V8) and the M30 coupe, combining performance with premium appointments. Over the 1990s and 2000s, Infiniti expanded its lineup with the G20 and G35 sports sedans, FX crossover, and QX80 full-size luxury SUV. Notable innovations include the introduction of Direct Adaptive Steering and the world’s first mass-produced variable valve event and lift (VVEL) engine. Infiniti entered the Chinese market in 2010 and the Middle East in 2011, reaching global annual sales of over 200,000 units by 2023. Its performance-oriented RED SPORT 400 variants and limited-edition Monograph concept vehicles underscore Infiniti’s design-driven ethos. Infiniti’s new QX60 Monograph previews future design language with floating rooflines and freestyle door handles.