Jeep traces its roots to the Willys MB military 4×4, developed in 1941 under a U.S. Army contract to create a versatile reconnaissance vehicle. Post-war, Willys-Overland introduced civilian variants like the CJ series and the 1949 Jeep Wagoneer, helping define the sport-utility segment. Today, Jeep is a core marque within Stellantis, selling 1.1 million vehicles in over 140 global markets in 2024. Renowned for its Wrangler and Gladiator models, Jeep also offers the Grand Cherokee and the plug-in-hybrid Wrangler 4xe—the best-selling PHEV in the U.S. The brand’s “Trail Rated” badge and annual Rubicon Jeep Jamboree events reinforce its off-road heritage.