Lexus debuted in 1989 as Toyota’s dedicated luxury marque, introducing the LS 400 flagship sedan to U.S. buyers with an emphasis on quiet refinement and customer care. Built at Toyota’s Tahara plant, the LS 400 embodied rigorous quality standards and a focus on driver comfort. Over time, Lexus expanded into a full lineup of sedans, coupes and SUVs, distinguished by meticulous craftsmanship, hybrid powertrains and advanced driver-assist features. The F performance sub-brand added sporty IS and RC models, while the LFA supercar showcased engineering prowess. Today, Lexus combines elegant styling, dealer hospitality and hybrid technology across its range, from mid-size crossovers to high-end performance variants, aiming to offer a seamless luxury experience worldwide.