Rising Auto, introduced in 2019 by SAIC Motor as Roewe’s premium electric sub-brand, targets urban professionals with sleek EVs. Its first model, the R7 compact SUV (2021), features a 64 kWh battery, 500 km NEDC range, and AR HUD technology. The Marvel R electric coupe and the Alpha MPV followed, boasting hands-free parking and adaptive cruise control. In 2023, Rising Auto delivered over 100,000 units in China. The brand collaborates with Alibaba Cloud for intelligent cockpits and uses OTA updates for continuous improvement, aiming to expand into European markets by 2025.