Created in 2010 by the SAIC‑GM‑Wuling joint venture as an affordable GM offshoot, Baojun’s first hit was the 630 sedan. The 510 crossover later set a global record with 416,000 first‑year sales, pushing brand volume near one million units in 2017. As sales cooled, Baojun rebranded to EVs like the KiWi and Yep, plus the 2024 Yunhai PHEV, aiming at China’s Gen‑Z buyers with playful styling and app‑centric updates. Interesting tidbit: many Baojun SUVs are rebadged overseas as Chevrolet Captiva or MG Hector.