Founded in 1899 by Scottish inventor David Dunbar Buick in Detroit, Buick began as the Buick Auto-Vim and Power Company before reorganizing as Buick Motor Company in 1903. The brand’s early innovations included overhead valve engines and precision machining, setting quality standards that attracted William C. Durant’s investment and led to Buick becoming a cornerstone of General Motors in 1908. Iconic models such as the 1936 Roadmaster, the 1965 Gran Sport and modern luxury SUVs like the Enclave showcase Buick’s blend of performance and comfort. Positioned as GM’s premium division below Cadillac, Buick operates in North America, China and select global markets. Its tri-shield logo, updated for a contemporary look, underscores a century of “premium modern” identity. Buick plans to debut the Electra E5 electric SUV in 2025.