Chevrolet was founded in 1911 in Detroit by racer Louis Chevrolet and General Motors co-founder William C. Durant. The brand quickly rose to prominence with dependable models like the Classic Six, the iconic small-car Corvette introduced in 1953, the full-size Impala sedan that dominated 1960s U.S. showrooms, and the enduring Silverado pickup series. Today, Chevrolet remains a core GM marque, offering everything from compact crossovers and electric Bolt-EVs to heavy-duty trucks. With a global footprint spanning the Americas, Europe (via Opel/Vauxhall heritage), and China, Chevrolet balances mass-market volume with performance-oriented sub-brands such as Camaro and Corvette, maintaining broad appeal across diverse customer segments.