EXEED, launched in 2019 by Chery Automobile as its premium SUV arm, aims to blend luxury design with intelligent technologies. Debuting with the TXL mid-size SUV at Auto Shanghai, EXEED integrates advanced driver-assistance features, a 12.3-inch digital instrument panel, and a floating grille design. The all-electric Lingyun sedan followed in 2022, featuring dual-motor 4WD, a 580 km CLTC range, and Level 2.5 autonomous driving functions. By 2023, EXEED delivered 30,000 units, targeting tech-savvy urban professionals in China. The brand’s R&D benefits from Chery’s global partnerships, including collaborations with AVL and Bosch.