Jaguar traces its origins to the Swallow Sidecar Company founded by William Lyons and William Walmsley in 1922; the first SS Jaguar rolled out in 1935, embodying Lyons’s pursuit of performance and elegance. Racing triumphs with the C-Type at Le Mans in 1951 and the E-Type’s 1961 debut cemented Jaguar’s reputation for combining speed and style. Now part of Tata Motors’ Jaguar Land Rover group, current line-up highlights include the F-Type sports car, F-Pace SUV and the all-electric I-PACE. The brand plans to transition to an all-electric portfolio by 2026 under its Project Vector strategy. Jaguar operates a heritage collection centre in Coventry showcasing over 130 classic models, preserving its storied past for enthusiasts worldwide. Recent ‘Project Roar’ marketing efforts sparked debate by emphasizing abstract visuals over vehicles, reflecting Jaguar’s quest to win younger buyers.