Lotus was founded in 1952 by engineer Colin Chapman in Norfolk, England, originally to build lightweight racing machines. Early successes included the Mk VII and the iconic Seven roadster, which established the brand’s focus on minimal weight and sharp handling. Over the decades, Lotus introduced celebrated models such as the Elan sports car, the mid-engine Europa, the Esprit supercar and, more recently, the Emira GT. Today Lotus operates as a boutique manufacturer under Geely ownership, blending its sports-car heritage with a move into electrification. Its first electric hypercar, the 1 972-hp Evija, and upcoming Emeya grand tourer showcase cutting-edge battery, motor and chassis technology. Lotus continues to emphasize lightweight design and driver engagement as core brand values.