About Piaggio
Piaggio Group traces its origins to January 1884 when Rinaldo Piaggio founded a company in Genoa, Italy, initially producing luxury ship fittings and railway carriages. After World War II, Piaggio pivoted to personal mobility with the launch of the Vespa scooter in 1946, a design icon celebrated for its style and practicality. Over the decades, the group expanded by acquiring motorcycle brands Aprilia, Moto Guzzi and Gilera, bringing performance machines like the Aprilia Tuono and Moto Guzzi V7 into its portfolio. Today, Piaggio leads Europe’s scooter market and exports to more than 50 countries, balancing mass-market scooters with premium motorcycles and light commercial vehicles. Notably, Piaggio has embraced electrification with the Vespa Elettrica and hybrid Moto Guzzi concepts, underscoring its commitment to sustainable innovation while honoring its storied heritage.
Piaggio Lineup 1 models
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Piaggio FAQ FAQ
Common questions about Piaggio's electrified lineup in Armenia.